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The Reality of Being a Content Creator: More Than Just a Pretty Picture
When people ask me what I do for a living, I usually say, "I'm a photographer." It's the easiest way to explain my job—it's a title...
Chris Loertscher
3 min read


What is Visual Storytelling? Why it Matters in Content Creation More Than Ever
In today’s world, where AI can churn out millions of pictures and videos at the click of a button, why should storytelling matter? Can’t the latest technology do just as well, or better?
Let me tell you why it can’t—and why it never will
Chris Loertscher
4 min read


The Art of Simplicity in Food Photography
In the world of food photography, we often find ourselves drawn to intricate setups, exotic ingredients, and elaborate styling. However, I t
Chris Loertscher
2 min read


Food Photography Tips
Art of Macro Shots in Food Photography: Enhancing Storytelling One Detail at a Time
Chris Loertscher
4 min read
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